IMPACT Exhibit and Catalog
Exhibit Design, Book Design
I served as the lead designer for the “IMPACT: The Visual Communication of Information” exhibition, collaborating closely with faculty and a team of nine student curators. Together, we developed an exhibition exploring the role and influence of visual communication, with my contributions spanning the creation of the overall visual identity, shaping the narrative framework, and producing a series of experimental data visualizations in partnership with the curatorial team.
A central challenge was to design a visual system that could bring clarity and cohesion to complex, and at times chaotic, content—while remaining distinctive and adaptable across promotional materials and interpretive panels. Following the exhibition’s closure due to the pandemic, I extended this work by designing the accompanying exhibition catalog, ensuring the project’s ideas and visual language were preserved in print.
Concept and planning
After collecting a wide range of visual communication examples from across campus, we organized the works according to the scale of impact each addressed. These groupings were intended to prompt dialogue around how communication strategies shift across different contexts and levels of reach. For instance, a project engaging with global environmental issues operates at a broader, less personal scale than one expressing an artist’s internal experience of identity.
The exhibition’s central graphic, along with its system of section symbols, reinforces the idea of the individual within a larger collective. The modular square units can be interpreted in multiple ways—representing the communicator, the audience, or the dense field of competing visual stimuli. Together, they underscore a key premise of the exhibition: communication is inherently relational and cannot exist in isolation.
I created several supplementary data visualizations in collaboration with student curators and faculty.
For more info on some of these projects check out my Data Visualization.
The Physical Exhibit
In collaboration with the Architecture Department’s shop team, we transformed an area of the library into a fully realized exhibition space. I strategically organized the content and layout to support a multidirectional visitor experience, encouraging engagement from multiple entry points and perspectives.
The Exhibit Catalog
The exhibition catalog brings together the full body of content presented in the show, serving as both a record and an extension of the project. It also features a series of interviews I conducted with the student curators, offering reflections on their collaborative process as well as their perspectives on visual communication in the context of COVID-19 and the 2020 Black Lives Matter movement.
Download the Exhibit Catalog digital publication here.
