ASPIRE Center Logo

Logo Design, Identity Design

The ASPIRE Center (Center for the Applied Study of Place-based Indigeneity, Race, and Ethnicity) is a newly established initiative at Cal Poly dedicated to amplifying marginalized voices and advancing diverse narratives through research, scholarship, and community engagement.

The Aspire Center stamp integrates the imagery of a rising sun with motifs inspired by Indigenous beading patterns, referencing a piece previously created by the client. This visual synthesis reflects themes of renewal, continuity, and cultural heritage, aligning with the center’s mission to support and elevate BIPOC scholarship.